About Me

Advertising is Catch 22. Can't live with it, can't live without it. And this compelling madness is what inspires me everyday.

If an allegory can be used to describe my educational experiences, I would choose that of the metamorphosis of a chrysalis into a butterfly — the achievement of maturity through a difficult process of hard struggles.

Experienced in the media industry for five years through various internships and freelance projects, I have had the opportunity to intern for J. Walter Thompson, Ogilvy & Mather, Frappe Publications, Alamara Films and Lourd Vijay's Dance Studio.

The Post-Coital Cigarette is a newsletter that is now an online blog. It gained popularity within weeks of publishing with over 500 members on the facebook page. Its wide spread popularity was marked when an editor from Time Out Bangalore wanted to write about it in one of their editions.

Since September 20th 2011, I have been working as a Copywriter for Fryed Advertising. Not only do I get to explore my creativity through writing, I also get my hands dirty indulging in graphic design from time to time. Everyday teaches me a new experience. And forever I'd be Alice, falling deeper and deeper into the magical rabbit hole.

Educational Background

National Institute of Creative Communication, Bangalore
Master's Combination Program
MA Journalism | International Post Graduation Diploma in Communication Design

M.O.P. Vaishnav College for Women, Chennai
Undergraduate Program, B.Sc. Visual Communication


Le Cadeau in French meaning "gift" is a gifting concept from Grover Vineyards. It is a concept developed for my end year submission
at National Institute of Creative Communication.

Once you know your wine, you have established yourself as a connoisseur but the real impression is acquired in the way you save
and serve.

Le Cadeau is a Wine Kit that enhances the experience of drinking wine. For a beginner or an expert, wine drinking is an experience
and not just a process. From choosing the right kind of wine to storing, serving and tasting. Wine as an art is expressed best when
experienced the way it should be.

Le Cadeau Wine Kit consists of the following:

  • 330ml bottle of Red Wine
  • 330ml bottle of White Wine
  • Cork Screw
  • Two Balloon wine glasses.
  • Manual - Le Cadeau - The experience of Wine.

The idea, branding, logo, manual have all been developed from scratch.


Toit microbrewery is a brew pub in Bangalore, situated centrally in Indira Nagar 100 ft road. Ever since I started working for Fryed Advertising, I have been handling the copywriting work load for Toit, including client meetings. I have worked on projects such as merchandise, posters, standees, menu cards, etc. Toit requires whacky ideas that associate their band closely with humor. It is the second microbrewery to ever open in Bangalore, although it was open as a restaurant long before the first brewery opened.


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The Post-Coital Cigarette is the hobbyhorse of boredom and extreme lack of motivation. It is hard to hogwash about
its character and background since as you will read it you will find it a satirical verse, dealing with highly relevant to
personal to narcissistic to opinionated to irrelevant spurts of psychobabble. It's not the little girl's story of how she
grew up or how religion changed her life. It is borderline neurotic and alcohol's love child.

Brace yourself. There's no sugar in this one.

*The Post-Coital Cigarette was a newsletter started during the end of term in NICC. It is an online blog that is written
in the form of a newsletter where graphic design and content writing go hand in hand. The response was remarkable
and this concept was marketed through Facebook. It gained popularity within days of publishing with over 500 members
on the Facebook page. It managed to catch the eyes of a popular magazine by name Time Out Bangalore.


Perfect Paisleys is a branding project that I did for college. It is an Interior Design store and I have designed the logo. I choose blue, green and white as they are calming colors. An interior design store that spreads calm vibes which makes the customer feel like he can relax and pick up furniture. Afterall, it is an expenditure and nobody likes being rushed.

Nigella Lawson’s Signature Baking Kit is yet another college project. As the name suggests, I designed the logo for a product that would be sold to make baking a pleasurable experience. This kit is from the famous culinary genius, Nigella Lawson, and it contains the basic tools required to bake.

BSA TI Cycles is an adventure brand that designs and manufactures cycles. This was a branding exercise I was asked to do during my summer internship in J. Walter Thompson, Chennai. This project helped me understand design software’s like Adobe Photoshop and Illustrator. I used orange, green and white as they are vibrant colors that catch your attention.


Photography has been a hobby of mine since I learned to use my first SLR camera. Changing rolls, shooting in black and white, taking
safety shots to get the right image and printing our endless contact sheets and photographs, the joys were endless.

Some of these photographs are my my various trips to Pondicherry, Mahaballipuram, Singapore, Pulicat Lake, etc. What better way to
capture a moment if not through a photograph?


If you like what you saw, (or not), give me a shout at
Or follow me on Twitter @thecursivecure and we can bounce around ideas and words

Copyright © 2012 Safrina Nishad. All rights reserved.