MAIN TOPICS OF THE SYLLABUS
Scope
In this program students are introduced to the intricacies of design for print, video and interactive media. At the heart of this program is information design and visual communication. Graduates of this program are eligible for jobs in Advertising industry, Digital Marketing, Publishing industry, Web and Mobile Application design, Design for/ofCorporate Communication, packaging design.
Main topics in the syllabus for International Professional Diploma
1. Elements & Principles of Design
2. Branding & Advertising: Approaches to brand design and establishment – brand perception management – advertising and psychology – trend forecasting – ad campaign planning – digital marketing – typography – visual culture
3. Print Media & Packaging Design: printing methods – printing technology – papers and cards – binding – process printing – spot colour finishes – layout – colour management – paper folding – Origami – Kirigami – tessellation – pop-up mechanisms using card – surface development for packaging – packaging formats – sustainable packaging materials – enhanced user experience and value addition in packaging design
4. UI/ UX design: User research methodologies – user experience analysis – content strategies – data visualisation – Information design – Semiotics
5. Web design: HTML – CSS – JavaScript – responsive design – prototyping – testing and optimisation – deployment – Dashboard Design
6. App Design: User flows – wireframes – prototyping for mobile and tablet screens – iOS, Material and Fluent design paradigms – testing and optimisation – handover – Prototyping for complex screen setups using vvvv gamma
7. AR, VR: Exploration an implementation of AR & VR technology – Wearables
8. Techniques of Representation: Technical drawing – Illustration – Photography – 3D Visualisation &Animation – Filmmaking – Generative Art
9. Software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premiere, Adobe Audition, Blender, Unity, Figma, Processing, vvvv Gamma, NodeBox3
UGC Approved Degrees accepted by WES*:
*World Education Services
1. M.Sc. Visual Communication OR
2. M.Sc. I.T. OR
3. M.Sc. Journalism & Mass Communication OR
4. MBA Project Mgmt OR
5. MBA Retail Management OR
6. MBA Information Systems OR
7. MBA Marketing OR
8. MBA Entrepreneurship
Degrees are via direct enrollment with Bharathiar University
PLACEMENT
Internships and job placements are on individual basis provided to deserving students with Ad Agencies, Design and IT Companies, and Design Studios in India. Some of these companies and organizations include Ogilvy, Mudra, Spenta Multimedia, EMC2, Global Delight, Pearl Pet, SCPL Design, Idiom Design and Consulting, and others. Please see Placement page for the list of companies of past NICC placements.
